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Surgient

Challenge
Generate buzz for Surgient's online demos by sending potential customers a unique 3-D direct mail piece.

Solution
Take a creative twist on the previous manual labor of demos by giving away old metal lunchboxes full of food. Add promotional materials emphasizing the modernization of demos available through Surgient.

Results
Produced six qualified leads out of the 50 mailed. Execs kept their lunchboxes and generated talk about Surgeint's offerings.

Services Provided*
3-D marketing mailers