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Texas Monthly Custom Publishing

Challenge
Create a catalog for Designing Texas, a weekly home decor show presented by Jocelyn White that airs Sunday mornings on local stations in Austin, Dallas and San Antonio.

Solution
Emphasize Jocelyn White's role in choosing pieces for the catalog. Show stand-out pieces on individual pages. Coordinate and art direct a custom photoshoot for key pieces.

Results
Over 100 new sales in the first month of release. Increased Web site traffic.

Services Provided*
Catalog design
Photoshoot