Create promotional materials for the yearly United Way Capital Area workplace campaign.
Focus on a local connection to Central Texas, since previous presentation materials used by United Way had a national, standardized feel and focus.
Create a brochure that can easily be carried in a wallet or bag and doesn’t look too expensive. Many recipients did not take a copy of previous brochures because they looked too expensive. The expensive look also gave a negative connotation of “wasting” money on expensive promotional materials.