Inside the Suitcase
When UBSki partnered with us for a website redesign, we jumped a 180º all over it. Not only were they due for a new look but snowboarding is something Im passionate about and anything I can do to feel like Im boarding in Colorado vs. sweating in Austin is alright by me.
We started by updating UBSki’s logo and redesigning their posters, which get hung all over college campuses promoting their vacation packages. The poster design greatly influenced the website design in order to enhance their brand awareness.
Here’s a quick glance at the before and after. See details below.
- UBSki’s old website was full of random information and graphics which made it difficult for the user to concentrate on the main message.
- Navigation was partially duplicated on the top and side and was inconsistent from page to page. This made it difficult for users to navigate around the site.
- The trip date and information was overwhelmed by other site content making it difficult to see what UBSki offers.
- The styling of the fonts varied in family, size and justification. This made the website unclear and unprofessional.
- We deleted all unnecessary content and cleaned up the design by placing important information into three visual buckets. In doing this, not only is the message direct but the UBSki difference is clear, putting them at an advantage over the competition.
- The trip date and information can’t be missed. With large type and framing graphics, the call to action in the middle of the page is clear and bold.
- Navigation is on the top only and is categorized in a concise, intuitive manner for ease of use.
- The font styling is consistent throughout the website and offers a balanced hierarchy that helps the user digest the information presented.
- The graphics hint at what the site is about while creating an excitement for UBSki’s services.
- The design appeals to a youthful college crowd while staying professional and true to a “snowboard” lifestyle.
- Adding features like the social media links help UBSki become more relevant and engaging for their current and potential customers.
See more after images.
Posted by Mackenzie
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