Promote vacation rentals in cities hosting conferences for technology, comic books and other geek-related industries in 2009.
Create a landing page that speaks directly to these subcultures.
Update content as the year progresses to extract a year-long value out of the landing page.
Create personas for each conference or geek subculture using their idiosyncrasies and vernacular, allowing them to make light of their stereotypes and embrace their geekness.
Utilize web design, graphic elements and marketing strategies that allow the user to search by conference type and hone in on particular interests.
Steer clear of typical hotel web design and highlight why vacation rentals are a better choice than hotel rooms for each group’s particular needs.
Work was created in partnership with Austin design developer, Go9 Media.
