Promote VRBO lodging in all cities that are hosting technology, comic book or interactive web conferences during 2009.
Create an event landing page concentrated around the high-profile, geek/tech community conferences.
Update content as the year progresses to extract year-long value out of the landing page.
Design promotion site, web personas and characters for each conference or geek subculture using their idiosyncrasies and vernacular, allowing them to make light of their stereotypes and embrace their geekness.
Utilize marketing strategies for a travel website, including the design of a landing page that is searchable by geek type to hone in on particular interests.
Highlight why vacation rentals are better than hotel rooms for each particular group’s geeky needs.
Work was created in partnership with internet advertising agency, Go9 Media.
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