Raise awareness for the Umlauf Sculpture Garden Party, an annual fundraiser to help finance the museum’s activities throughout the year.
Increase sponsorship and generate interest in attending the party.
Highlight the beauty of the sculpture garden and emphasize the work of Charles Umlauf in order to entice potential attendees to see them in real life.
Create two save the date postcards the first to be sent a few months in advance of the garden party showing a flower still in its bud, the second to be sent a few weeks later showing the same flower in full bloom to emphasize the approaching date of the event.
Work was created while employed by advertising agency, internet marketing firm Jolly Design.
