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Texas Archive of
the Moving Image (TAMI)

Graphic Logo Design

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Challenge

Create a unique logo to brand TAMI’s Round Up initiative, a program that digitizes and preserves all Texas-based moving images.

Produce an outsourced logo design that gives viewers an idea of what the Round Up initiative is and highlights the initiative as a Texas event.

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Solution

Give the logo a little humor by having a film reel lassoed by a rope, as if the film reel and its moving images are being rounded up.

Use a variety of fonts and a unique shape to create visual interest.

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Technology

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Services

Austin marketing consultation

Logo

Pocket folder

Insert sheets

Instructional label

Poster

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Results

“We liked the work; Creative Suitcase was flexible and cooperative. I am thrilled that we have received such compliments on the materials, and I am sure to tell everyone who was responsible: Creative Suitcase.”
Caroline Frick, Executive Director, Texas Archive of the Moving Image

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Texas Archive of the Moving Image Graphic Logo Design