Generate buzz for Surgient’s online demos by sending potential customers a unique 3D direct mailer.

Take a creative twist on the manual labor of giving live demos by mailing retro metal lunchboxes full of food.

Include promotional materials emphasizing the modernization of demos available online through Surgient.

Work was created while employed by Jolly Design, a web design company.

3D graphic design marketing mailers

Produced a 12% response rate, much higher than the average 1% seen at most direct marketing agencies.

Many executives kept their lunchboxes and started talking about Surgient’s offerings.