Update the look and feel of the SafePlace brand and logo.
Create a brand that equally represents SafePlace’s two focuses: domestic violence and sexual assault.
Express the idea that SafePlace is a refuge where survivors, support networks, donors and volunteers gather to help one another.
Create a logo that is bold in purpose while being memorable and appropriate for the audience.
Communicate the organization’s persona and position as a refuge of healing, shelter, empowerment and protection by surrounding the people icon with a protective barrier.
Utilize purple and teal in the logo, the traditional colors used to represent domestic violence and sexual assault.
Use human figures to relay the message that we are all in the this together and SafePlace unites survivors, supporters, donors and volunteers in one safe place.
Graphic design logo
Brand style guide
Paper system
E-newsletter design
Print newsletter design
Sitemap construction
Flash animation
“As a non-profit, we were especially mindful that the money we spent on marketing ensured a good return on investment. We got that with Creative Suitcase. They dove deep into our organization and developed a branding strategy that fits us perfectly. I can’t recommend them enough to other non-profits who need a brand face-lift. I wish I had a t-shirt that said: I heart Creative Suitcase.”
Narissa J. Adams, Director of External Communications, SafePlace
