Distinguish Rancho Ponte from the plethora of other Texas Hill Country vineyards.

Communicate the authenticity of the Ponte family’s winemaking heritage, which goes back many generations.

Create a logo design, company brand and wine label that doesn’t appear too luxurious but highlights the quality of the wine since Rancho Ponte’s audience is turned off by intimidating wine-tasting experiences.

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Create a strong logo that makes Rancho Ponte stand out among Texas Hill Country vineyards – a hint of rustic Texas while remaining elegant.

Include a brief description of the Ponte family and their four generations of winegrowers on the wine label design.

Use warm, inviting colors in the logo and wine labels to mimic the color of the Texas Hill Country and the wine itself.

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Logo

Branding guide

Wine label designs

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