Redesign Powered’s website while maintaining their brand.
Incorporate much of the functionality that Powered offers to their clients’ web 2.0 features such as videos, podcasts, social bookmarking, SEO, polls and more.
Create a site that works fluidly with a Content Management System (CMS) but doesn’t look like a template.
Design the home page with four sections that encompass a variety of web 2.0 functions: learn, watch, share and do.
Create an unusual and humorous concept for the site’s masthead to communicate the idea that many marketers have heard of social marketing but aren’t sure how to get started.
Structure the site so that it works seamlessly with a CMS while being uniquely designed and branded for Powered.
