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Nets To Ladders

Logos, Website and
Game Board Design

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Challenge

Help launch and promote a benefits software company through branding, marketing collateral, an information-driven website and a unique direct mail giveaway.

Emphasize the fact that people in many industries including healthcare, government and education can benefit from the Nets To Ladders product.

Solution

Develop a brand logo and product logo that work together yet can stand on their own.

Design a modular website that allows for future growth and also highlights the vertical industries the company serves.

Create a game board design called Nets To Ladders based on the game Chutes and Ladders.

Write rules for how to play the game in a way that supports the Nets To Ladders mission, helping lower- and middle-income citizens receive the benefits they are eligible for.

Develop creative marketing materials to encourage recipients to play the game.

Technology

HTML/CSS

Services

Game board designs

Game pieces

Playing cards

3D direct mail marketing

Printed collateral

Corporate logo design

Company letterhead system

Creative brochure design

Vertical industry brochures (5)

Web graphic design

Multiple training sitelets

Results

Creative Suitcase design awardPrinting and Imaging Association of MidAmerica Award of Excellence

Creative Suitcase design awardNeenah PaperWorks Contest Winner

“Creative Suitcase is the spark that turns an ordinary marketing message into something special. They’re great to work with and take a personal interest in everything they touch.” - Marc Ferguson, Founder, Nets To Ladders

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