Incorporate a variety of media to keep different audiences engaged, including videos, interactive tables, interactive maps, photo collages and audio clips.
Stay loyal to McCombs School of Business’ branding so the Flash content seamlessly integrates with the home page.
Provide consultation on which content to include and divide that into three sections: Discovery, Influence, and Community, which denotes the McCombs School of Business’ major marketing messages.
“The McCombs School of Business’ microsite was a particularly challenging project because it needed to appeal to our wide-ranging audience: prospective and current students, educators, employers and alumni. We relied on Creative Suitcase’s expertise to choose, organize and design our content in a way that conveyed our main messaging to these diverse audiences. In the end, we got a site that we’re proud of, that can grow as our needs do.” – Gayle Hight, Public Affairs Representative, McCombs School of Business at The University of Texas at Austin
