Creative Suitcase
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Challenge
Appeal to beer connoisseurs, beer newbies and non-beerdos alike, as well as both male and female audiences.
Create a logo that emphasizes the French pastoral cuisine of the restaurant.
Solution
Create a logo featuring a penny-farthing bicycle and beret-wearing rider as a nod to the French countryside.
Bring Austin into the logo through the quirky oversized hop and bike; these match Austin’s “weird” vibe.
Introduce a social element by using a human form in the mark.
Technology
Services
Logo design
Results
Featured in Logo Lounge vol.7
Austin AdFed ADDY Award Winner
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Buddy Banter
Q. What do you get if you cross a cat with a tree ?
A. A cat-a-logue!
Featured in Logo Lounge vol.7
