Promote HomeAway.com and its two other US travel website brands, VacationRentals.com and VRBO.com.
Increase click-through rates and vacation rental inquiries.
Create email templates that can be reused on a weekly basis while remaining unique.
Develop monthly themes for each brand based on its audience’s interests and hobbies, thus making content creation easier.
Create individual templates for each company in order to build brand recognition.
Swap out the header graphic, ad graphic and rental locations each week to keep content fresh and interest high.
Work was created in partnership with internet marketing agency, Go9 Media.
