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FlightAware

Travel Marketing
Materials

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Challenge

Brand a real-time flight tracking company that already had a popular website; design company identity and collateral.

Show what FlightAware does at a glance.

Ensure easy and fast access to flight information on the website. The web pages need to be well designed while retaining their simplicity and fast load time.

Create a modular website that will be tracking anywhere from 500 to 50,000 flights at any given time.

Design a set of online icons to designate awards and badges for registered users of the website.

Carry over the look we created for FlightAware’s marketing materials into the branding of their new office in Houston.

Provide consistency in the interior design as they continue to open offices across the country.

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Solution

Show that FlightAware visually tracks flights in real time by integrating a plane and flight path into the logo and marketing materials.

Create a friendly brand that is easily recognizable and understandable.

Develop a pocket folder, corporate brochure, product sheets and other marketing materials that use compelling photography and the established color palette to heighten the brand and raise its services over the competition.

Design a website with modular components that can slide and grow as appropriate. Keep the design elements light and simple for quick load times.

Create a series of web design icons that work together as a set through color and design. Icons are displayed only when a user is signed in.

Customize logo wall art that flies over visitors’ heads in FlightAware offices.

Develop styles that are replicable when FlightAware opens an office in NYC a year after the Houston office.

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Technology

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Services

Corporate identity logo design

Corporate brand guidelines

Paper system

Website re-design and development

Endorsement badge system

Banner ad campaign

Pocket folder

Corporate brochure

Product sheets

Media kit and PowerPoint presentation

Direct mail campaign

Tradeshow booth

Clothing design

Office branding

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Results

With the launch of the logo and new website, user registration doubled in the first few days, leveling out to a 20% overall increase. Income increased by 15%.

“Creative Suitcase always provides outstanding creativity, customer service and attention to detail. Plus, they’re just downright fun to work with.” Daniel Baker, CEO, FlightAware

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