Create a logo for an Austin clothing boutique with plans of outsourcing company logo designs on a seasonal basis.

Update an existing wordmark to offer a fresh feel while still reflecting the original look.

Highlight the hip, music-loving, fashion-forward culture of this clothing boutique while giving it a slightly more elegant logo design.

Utilize the geometric typeface of the original wordmark for consistency.

Replace components of the typeface with small, slightly feminine embellishments that offer rhythm and movement within the composition.

Logo design