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Factory People

Company Logo
Designs Proposed

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Challenge

Create a logo for an Austin clothing boutique with plans of outsourcing company logo designs on a seasonal basis.

Update an existing wordmark to offer a fresh feel while still reflecting the original look.

Highlight the hip, music-loving, fashion-forward culture of this clothing boutique while giving it a slightly more elegant logo design.

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Solution

Utilize the geometric typeface of the original wordmark for consistency.

Replace components of the typeface with small, slightly feminine embellishments that offer rhythm and movement within the composition.

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Technology

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Services

Logo design

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Results

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factory_logo