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Cotton Council
International

Branding and Interactive

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Challenge

Create branding and marketing material for the Sourcing USA Summit, a bi-ennial event, that appeals to an audience of international cotton dealers while still maintaining Cotton Council International’s current brand.

Create a user-friendly registration website.

Incorporate the location of Lost Pines, Texas, into the theme.

Design folder and conference material for use by attendees.

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Solution

Weave a landscape image of Lost Pines, Texas, using cotton yarn to accompany the theme of weaving together buyers and sellers from around the world.

Incorporate that woven scene into the conference website.

Create fabric-like logo design samples to accentuate the quality of cotton and give it a rustic Texas feel.

Work was created in partnership with graphic design firm Graphic Granola.

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Technology

Content Management System (CMS)

Online registration system

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Services

Logo

Website Design

Paper System

Save The Date Email

Invitation brochure

Pocket Folder and Inserts

Pocket Agenda

Nametags

Table Tents and Menus

Signage

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Results

The Sourcing USA Summit saw a large turnout of international attendees.

“The Summit went very well  - we had a great turnout. We especially liked the pocket folders and the lunch centerpieces. All of the print pieces looked very professional and were well received. Thanks for all of your help!”
Jennifer Jackson, Cotton Council International

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