Brand a high-end outdoor cooking product manufacturer that combines patented technology with a focus on bringing people together around the joy of cooking.
Express quality, strength and approachability in the logo design.
Represent the patented flame of the burner with the blue circular mark as well as nod to the act of gathering around the fire to socialize while cooking.
Use a strong slab serif font but keep it approachable with curves.
Keep an overall tone that is simple, friendly, vibrant and solid.
