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Andrew Harper

Hospitality
Website Design

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Challenge

Redesign the website while maintaining the Andrew Harper brand.

Attract a younger audience while still serving Andrew Harper’s older demographic.

Engage qualified prospects and gather more prospects’ emails.

Clarify the membership benefits in a succinct manner.

Solution

Research the best travel websites and highlight the differentiating benefits of an Andrew Harper membership.

Create a professional website design that separates Andrew Harper from other websites for travel companies.

Provide greater content organization and a friendlier experience through a standardized site structure and effective visual design.

Include conversion points throughout the site such as brochure requests and e-newsletter signups.

Accentuate the company’s luxurious qualities through rich tones, antique illustrations, large travel imagery and editorial-style typography.

Technology

HTML/CSS Templates

Services

Content consultation

Sitemap construction

Wireframes

Website design services

HTML template build

Results

Members and potential members have a better understanding of the benefits available to them and have found the site much easier to navigate.

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