Create an engaging campaign to promote and sell tickets for AIA’s annual Homes Tour.
Reflect their architectural mission of “design excellence” in our poster, program, website and postcard designs.
Develop a concept that plays off architectural enthusiasts’ desires to get a glimpse at the homes that surround them and the extremes they will go to in order to see those homes (peeping through fences).
Include humor in the concept by making the hole in the fence a die cut.
Create a modern style for the collateral that reflects AIA’s mission of “design excellence,” including contemporary fonts, colors and imagery.
