Inside the Suitcase
To get a higher ROI on an upgraded Web site design, you’ve got to upgrade your copy too. Writing for the Web isn’t as simple as duplicating the copy you wrote for your corporate brochure; it’s got to read in a way that makes viewing it on the Web easy and understandable. We outline these seven steps to write better copy for your Web site and it’s users.
- If it reads it leads
A snappy headline will help pull the reader into the rest of the copy. A good headline tells the reader what the rest of the copy is about and creates interest.
- Differentiate yourself
One of the most important things your copy can do is separate you from the competition. Be sure to tell your potential customers how your product or service is different, why it’s better and how it will benefit them.
- Set your priorities
You never know how much copy your customer will read but if you put the most important points in the first sentence or two you can be sure they at least know the main issues.
- Make it scannable
Most users will not read long, dense copy. If you need to have extended copy be sure to break it up with subheads, paragraph breaks and/or images. Lists and bullet points work well.
- It’s all in the wording
Before writing copy make a list of words you would like to rank for with the major search engines. These are your keywords. Make sure to work these words into your copy so you can start ranking for them.
- Use descriptive links
“Click here” doesn’t tell the reader (or google) anything. “Learn how to sell your house” tells the reader what to expect after the jump and allows you to increase your keywords.
- A perfect match
Your copy and design need to work together. The copy shouldn’t impede the design and the design shouldn’t distract from the copy.
For help in writing for the Web, contact us for a free consultation.
By Justin Clemens, Copywriter
Posted by Mackenzie
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