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Logos are the only design service that we have a set price for. That’s because good logos all share the same qualities regardless of their colors, fonts, etc. While a logo may appear to be a small design element compared to larger projects, nothing sets the tone of your company’s branding more than your logo.So what makes a logo good? Here are some of the basic elements of a successful logo.
- Simple
Good logos are simple. They incorporate just one typeface and/or mark. This simplicity makes a quick statement about your company without unnecessary fluff.
- Scalable
Logos should be able to scale down small enough to fit on a business card as well as large enough to fit on a billboard. Be sure your graphic design firm gives you vector images of your logo so it will scale without becoming illegible.
- Versatile
A logo should look good in both black and white and color. Logos are often used in black and white advertising where color is not available. When color is used, it should look good in both spot color and four color.
- Appropriate
Logos should use fonts and colors that appeal to their demographics. A woman’s spa should not use huge clunky lettering and a mens basketball team wouldn’t use soft feminine letters. Your audience can often influence your color choices; generally, men prefer blue while women prefer red.
- Different
The best way to stand out from your competition is to be different. Don’t emulate a competitor’s logo. Not only can it be illegal, you’ll stand a greater chance of getting noticed if you’re different. While there are many common aspects of logos, there are plenty of ways to make them distinguishable through graphic elements, colors and fonts.
- Memorable
The best way to be memorable is to make your logo speak truthfully about your company. It should evoke a feeling or provide insight into what your company does. By doing this it will become recognizable over time.
For help in creating your logo, contact us for a free consultation.
Posted by Mackenzie
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